How to choose a web agency in Switzerland: 8 practical criteria

Choosing a web agency in Switzerland is a decision you live with for years: domain, content, rankings and often the company email too. These are the eight criteria used by business owners who do not have to start over twelve months later.

1. Ask who owns the website

Domain, hosting, code and content must be registered to you. A vague answer is the first warning sign: switching agency will then cost as much as rebuilding.

2. Check what the quote actually includes

Number of pages, languages, revision rounds, copy, photos, training and post-launch support must be written down. A useful benchmark: our public price list.

3. Look for local search structure

A beautiful site with no local structure will not be found. Ask how pages for your cities will be handled (Zurich, Geneva, Lugano) and how the Google Business Profile will be connected. More: SEO in Switzerland.

4. Ask how multilingual content is handled

In Switzerland, German, French, Italian and English are not a detail. Each language needs its own indexable URL and real content: an embedded translation widget is never indexed and brings no traffic.

5. Test speed and mobile

Open the agency's portfolio sites on a phone over 4G. If they take more than three seconds or the buttons are hard to tap, yours will behave the same.

6. Ask what happens after launch

Launch is the beginning. Updates, backups, ranking monitoring and new content decide whether a site grows or fades.

7. Check that they also think about AI answers

More and more customers ask ChatGPT, Gemini or Perplexity "who do you recommend in Zurich for…". If the agency does not know what GEO (Generative Engine Optimization) is, they are working with 2018 tools.

8. Demand numbers, not adjectives

Ask how results will be measured: enquiries received, calls, positions on the keywords that matter. "More visibility" is not a goal.

The most common warning signs

• Guarantees of "first position on Google" (nobody can guarantee it).
• Multi-year contracts with no exit clause.
• Verbal quotes with no written document.
• No reachable contact person in Switzerland.