Skip to content
Connect&CreateConnect&Create

Generative Engine Optimization

When AI answers,your name has to be there.

People no longer search on Google alone: they ask ChatGPT, Perplexity and Copilot. GEO prepares your site to be the source those platforms cite.

  • ChatGPT · Perplexity · Copilot
  • Advanced Schema.org
  • Citation monitoring

How we approach GEO

Advanced structured data

Extended Schema.org and entity graphs that make your content machine-readable.

Content engineering for LLMs

Concise, factual, verifiable answers optimised for retrieval augmentation.

AI Overviews & snippets

Content structured specifically to be extracted into answer boxes.

Citation monitoring

We track brand mentions across Perplexity, Copilot and ChatGPT.

Information Gain

We add original data and unique perspectives — exactly what the models reward.

Stronger E-E-A-T

Authorship, sources and entity consistency to build algorithmic trust.

The process in 3 phases

  1. 01

    AI analysis

    We check whether and how AI systems cite your brand and your competitors today.

  2. 02

    Optimisation

    Entities, structured data and content rebuilt for model retrieval.

  3. 03

    Monitoring

    Citations, AI Overviews and referral traffic from AI platforms.

Reviews

What our clients say

Swiss companies and professionals who chose a technical, hands-on partner.

L'approccio tecnico e la chiarezza strategica sono stati impeccabili. Il nuovo sito carica in un istante e abbiamo finalmente un posizionamento autorevole su Google.
Marco T.ImprenditoreLugano
Ero stanca dei soliti siti lenti. Connect & Create ha applicato la GEO al mio business, preparandomi non solo per i motori di ricerca classici, ma per le AI del futuro.
Sara B.ConsulenteMendrisio
Oltre alla qualità estetica, ho apprezzato la rigorosa conformità alla nLPD svizzera. Dormo sonni tranquilli e le conversioni sono aumentate sensibilmente.
Luca V.Marketing DirectorBellinzona

Are AI engines citing you? Find out for free.

We show you how ChatGPT and Perplexity describe your business today — and what it takes to be cited.

Submitted data is processed under the Swiss FADP and used only to answer your request.

Reply within 24 working hours · No commitment

FAQ

Generative Engine Optimization — FAQ

What is GEO (Generative Engine Optimization)?

It is content optimisation so that generative engines — ChatGPT, Perplexity, Claude, Google AI Overviews — recognise your site as a reliable source and cite it in their answers.

How is it different from traditional SEO?

SEO targets a page's rank in a list of links. GEO targets the citation inside a generated answer: entities, structured data, factual clarity and Information Gain matter more than keywords alone.

Is it already relevant in Switzerland today?

Yes. A growing share of informational and commercial searches runs through AI: structuring your content first creates an advantage competitors struggle to close.

How do you measure GEO results?

We track brand citations in Perplexity, Copilot and ChatGPT answers, presence in Google AI Overviews, and referral traffic coming from AI platforms.

Ready to get found in Switzerland?

Request a free audit: we review your website, rankings and AI visibility, and reply within 24 hours.