Advanced structured data
Extended Schema.org and entity graphs that make your content machine-readable.
Generative Engine Optimization
When AI answers,your name has to be there.
People no longer search on Google alone: they ask ChatGPT, Perplexity and Copilot. GEO prepares your site to be the source those platforms cite.
- ChatGPT · Perplexity · Copilot
- Advanced Schema.org
- Citation monitoring
How we approach GEO
Content engineering for LLMs
Concise, factual, verifiable answers optimised for retrieval augmentation.
AI Overviews & snippets
Content structured specifically to be extracted into answer boxes.
Citation monitoring
We track brand mentions across Perplexity, Copilot and ChatGPT.
Information Gain
We add original data and unique perspectives — exactly what the models reward.
Stronger E-E-A-T
Authorship, sources and entity consistency to build algorithmic trust.
The process in 3 phases
- 01
AI analysis
We check whether and how AI systems cite your brand and your competitors today.
- 02
Optimisation
Entities, structured data and content rebuilt for model retrieval.
- 03
Monitoring
Citations, AI Overviews and referral traffic from AI platforms.
Reviews from our clients
Read on GoogleLoading reviews…
Who's behind it
You talk directly to me, not to a call center
Gabriele
Founder · Connect & Create
I'm Gabriele, founder of Connect & Create in Morbio Inferiore, Ticino.
I personally handle every project from start to finish: I listen, build the website, put it online and stay your point of contact afterwards.
I work with tradespeople, practices, shops and small businesses that want one simple thing: to be found on Google and get more enquiries.
Prefer to talk it through?
Message me on WhatsApp or call: I reply personally, usually within a few hours. No obligation.
My commitments to you
Live in 7-14 days
Timelines written in the quote, no surprises.
Clear fixed price
You know the cost upfront. No hidden fees.
You own the website
Domain, texts and images remain yours.
Swiss-law compliant
Privacy and cookies per the FADP included.
Are AI engines citing you? Find out for free.
We show you how ChatGPT and Perplexity describe your business today — and what it takes to be cited.
Submitted data is processed under the Swiss FADP and used only to answer your request.
FAQ
Generative Engine Optimization — FAQ
What is GEO (Generative Engine Optimization)?
It is content optimisation so that generative engines — ChatGPT, Perplexity, Claude, Google AI Overviews — recognise your site as a reliable source and cite it in their answers.
How is it different from traditional SEO?
SEO targets a page's rank in a list of links. GEO targets the citation inside a generated answer: entities, structured data, factual clarity and Information Gain matter more than keywords alone.
Is it already relevant in Switzerland today?
Yes. A growing share of informational and commercial searches runs through AI: structuring your content first creates an advantage competitors struggle to close.
How do you measure GEO results?
We track brand citations in Perplexity, Copilot and ChatGPT answers, presence in Google AI Overviews, and referral traffic coming from AI platforms.
Ready to get found in Switzerland?
Request a free audit: we review your website, rankings and AI visibility, and reply within 24 hours.